0 It’s the effect that Nike’s “Just Do It” has.If you have an advantage over your competitors, or if your product or service has a unique benefit, you need to use it e.g. Just make it simple and catchy, and you’ll be good for decades.Coca-Cola is fortunate to have had some of the greatest creative talent in advertising work on their marketing and When defining happiness, Coca-Cola believes the quest for true happiness is not a quest, but a choice.Open Happiness was the longest used slogan in the history of the company.Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, in television commercials, in outdoor advertising, and in in-store advertising, source: This slogan doesn’t talk about how Coke taste, looks or smells – but it does leave an impression!Dunkin’ Donuts launched, in April 2006, the most significant repositioning effort in the company’s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline “America Runs on Dunkin.”The campaign revolves around Dunkin’ Donuts coffee keeping busy Americans fueled while they are on the go.This slogan connect emotionally with the hard-working cross-section of Americans who keep this country running every day; from the construction worker, to the lawyer and so forth.The slogan appears on all products form coffee cups to napkins.Referring to Dunkin Donuts as just “Dunkin” is manifested in 2018 rebrand in which “Dunkin'” drops the “Donut” part of it’s name.Dunkin’ Donuts has been on a first-name basis with its fans long before the introduction of its iconic tagline, “America Runs on Dunkin”.”The phrase ‘I’m lovin’ it’ is becoming part of the language,” said Larry Light, executive vice president and global chief marketing officer at McDonald’s, according to The idea was “ich liebe es,” which translates to “I love it.” of course accompanied by the McDonald’s continues to have the “I’m lovin’ it” slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future When you go through my the top 7 brand slogans I listed above, you’ll notice few elements they have together.They are all good in their unique ways, but there are mutual characteristics that helped me come up with tips that really work.Slogans should never be longer than a sentence, anything longer will become jumbled and ultimately forgettable.When you check the list above, you’ll notice that most slogans stick to that pattern.When people see it or hear it, they should think of your products and the company itself. — Leave a comment below.Welcome to our design portfolio. Be sure to use We use cookies to ensure that we give you the best experience on our website. Keep reading for 63 of the most memorable company slogans of all time. Disney’s tagline is “The happiest place on earth”; and many slogans e.g.

In 2003, Justin Timberlake helped launch the new McDonald’s marketing campaign tied around the slogan “I’m Lovin’ It”.

It just shows that when a slogan is really good, trends can do nothing against it.The philosophy behind slogans hasn’t changed. Search in posts They rather focus on positive emotions, happiness, smiles, laugh and connect it to the brand.If you and your team go through a brainstorming session and don’t come up with a good slogan, this is the first thing you should do: The best part is that branding experts are a very affordable option if you run a startup or a small company.But if you’re just launching your startup or a new marketing campaign slogan can only do you well, but it has to be great!If you want to learn how to come up with your brand slogan (or tagline) like a pro — check out the Are you looking to hire for your slogan creation?

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