Putting the "Fun" in Crowd Funding Kickstarter video games are becoming more common than an abnormality with the success of many developers both big and small. And you can do it all for free. Out of the different types of crowdfunding, this one is a rewards-based one. Add more pages at $19K.It’s a strategy that worked like a charm for us and we ended up raising over 300% of our goal.However one of my biggest Kickstarter pet peeves is when creators present and start talking about Kickstarter Stretch Goals to backers well before they hit your funding goal. I figured I’d only get to have one crack at Kickstarter, so I better make it count.Implicit in this statement is the myth that Kickstarter is a finite resource.However, the data says Kickstarter is a renewable resource for many creators, meaning that creators who have successfully launched on Kickstarter are even more likely to succeed with their next launch.And while it is true, that some high profile Kickstarter project creators who fail to deliver their rewards to backers may have trouble ever getting funding again, most creators find that if they fulfill their promises to backers, they’ll be even more excited the next time launch.A zero sum game or situation is defined as one in which whatever is gained by one side is lost by the other.I still see far too many creators operating from a scarcity mindset, worried that a big name creator launching at the same time as they are launching will suck up all the funding on the platform.But that’s not the case. You can It’s a good thing that websites such as Kickstarter have surfaced in recent years. If this is your first launch, I’d encourage you to set a goal that is realistic for you, based on the size of your audience and your past track record of being able to deliver on projects like this.Far too often, I see creators fail in the comics category on Kickstarter because they’re trying to use the platform to skip over logical milestones. ConvertKit helps creators like you take their projects from idea to reality.

Since there are both video games and hobby games on Kickstarter, we have to check two resources. You may need to download version 2.0 now from the 5 Most Successful Kickstarter Video Games. Kickstarter gives developers who are lacking funding a chance by allowing other people to fund their project. Many are afraid of being perceived of as “a spammer” and turning off backers by “bothering” them during their campaign.The answer to that is simply not to bother them, but to use your updates to share awesome developments, behind the scenes info, and connect with and have fun with the people who are supporting you.Sending updates keeps backers engaged throughout the campaign, and when they’re engaged, they’re more likely to keep sharing your Kickstarter and upgrade their own pledges to higher, premium tier levels.A common practice for Kickstarter creators who hit their funding goal before the campaign ends is to add stretch goals to their campaign.Stretch goals are essentially new promises to your backers of ways you’ll improve or add to the product or campaign should you reach new funding heights.For example, during my first graphic novel Kickstarter campaign, we had a funding goal of $8,500, which we hit at about a third of the way into the campaign. Contact Tyler via email (tyler.james@comixtribe.com), follow him on Twitter (@tylerjamescomic) and subscribe to ComixLaunch at ComixLaunch.com or on iTunes.10 Ways to Grow Your List with Ecommerce Email Marketing (with Templates) Developers promise something in return for those who support their project which is usually a copy of the game itself. Take notes. Then, once you hit your goal, feel free to roll out those stretch goals all you like!After your Kickstarter campaign ends, popping a celebratory bottle and throwing high-fives to the team is well warranted.Kickstarter’s own research shows that about 11% of successfully funded projects fail to deliver rewards to their backers and about 35% of project creators deliver their rewards significantly late.Furthermore, many creators find themselves overwhelmed, exhausted, and physically and emotionally drained after fulfillment.This all means that getting funded on Kickstarter should not be your goal.

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