Business meetings take many forms. This gives people ideas for local things to do that they may not know about.

We’ve seen some pages where this is the majority of their content. Bryan makes great use of his Instagram profile by incorporating something he enjoys outside of real estate. This is a good way to bring attention to some of the needs in the community that you care most about.If you’re comfortable sharing your kids on Instagram, they’re another good way to show off your human side. Remember, when people find you on Instagram, your feed is the first thing they’ll see, so you’re going to want to make sure that it accurately represents and compliments your brand.Luckily, you’re a Realtor®, so you have access to some of the most beautiful photos on Earth – Literally. Here are just a few of the amazing benefits of having an Instagram for Real Estate……Which means that you can generate real estate leads organically, without paying the big boys.

Instagram is both fun and beautiful, which makes it the perfect social media platform for real estate agents! It allows us to farm virtually and build relationships online.To farm on Instagram, post constantly about your local community.

Definitely not.If you sell luxury homes, would you offer your readers a credit repair guide?

It’s amazing how many conversations opened up after they visited my profile.Real Estate Instagram Marketing is a way to show your farm that you are their local expert, instantly. There are blogs dedicated solely to Instagram filters and styling.You don’t have to go that far, but you do have to be cognizant of your feed.

If you’re working on specific goals or a project, tell people about it (and if you can, Everyone loves seeing pets on Instagram. If you see a really good before and after, share the results with people.Holiday posts can be overdone, but it’s not a bad thing to recognize important holidays.

Find a modern, lifestyle photographer who can catch you in your best (natural) light.This may sound crazy, but my traffic and opt-ins tripled (across all of my social platforms) when I finally picked a color palette and stuck to it.The reason is that people started seeing my photos all over the internet and recognizing my brand.I regularly have people who tell me that they clicked on my Instagram photo ONLY because they saw similar photos constantly in their news feed and wondered who I was.So likewise, pick your colors, fonts, photos, and camera filters – then stick to it. After all, the entire point of this whole venture is to get leads, right?These are the people that you should be posting for:Unlike other social platforms, it’s totally normal to follow random people on Instagram if their account is public. Think of your real estate Instagram account like a portfolio and a lead generator all in one. Remember, Instagram isn’t just a social media platform, it’s a search engine too!People can also search by their current location or landmark, so its important for you to include all appropriate cities, zip codes, schools, districts, and addresses! He’s not afraid to show his life, his family, his ups, and his downs.

And this one is BIG: You can start running retargeting ads in some pretty cool ways.When you have a business account, and someone visits or engages with your Instagram, you can start running ads to all of these people on both Facebook and Instagram! This is powerful social proof that could be a deal-breaker or among sellers, buyers, and referring agents who decide to work with you.In the past, people have used real estate farming to build relationships with their local communities.It’s an effective way to generate leads, but it often required cold calling and door knocking to meet your farm – which isn’t scalable.Instagram changes that. Create a graphic out of a piece of information in the blog post, and encourage people to go read more.There are so many funny memes about real estate and homes.

That’s why there are so many real estate shows on TV.If you want to build a following fast, give the people what they want! You could even do a fun giveaway with some of them.

Take note.The Instagram feed moves a mile a minute, so unlike YouTube or Pinterest, the lifetime of an Instagram post is relatively short.

and successes. This usually comes in two ways: First, if your past clients are following you, this is a great way to stay top of mind. Instagram is the perfect platform to do this because it’s so personal.

When you do, be sure to snap a picture and post it. Here are just a few of the amazing benefits of having an Instagram for Real Estate… 1: You don’t have to compete with Zillow, Trulia, or Realtor.com

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